To successfully position a website in the results of search engines, it must observe some simple rules of SEO optimization. Following brief overview will explain the most important principles and show why they are so significant and useful.
1. Left on domain level
Linked at the domain level or including backlinks, nothing else is meant as links from other Web sites on the domain of the destination Web page. Why are they so important? Search engines evaluate the importance of Web pages based on your meaning for the user. Web pages that are frequently linked Meanwhile for the search engine, that these contents are valuable because they receive many ‘references’.
2. Links to content pages
Just like at the links at the domain level, the principle of the “reference” applies here – if so contents of a target Web page often related topics from other Web pages to determining best with the appropriate keywords in the link text – this has a substantial positive impact on the weight of the landing page in the search results.
3. Relevance of keywords and content at the page level
Here how the keywords are included in their side and decorated like the content concerns. Specifically, it is the title of the Web page, the website design and the design of headers and content. Web design company Dubai helps you to make a dashing design of your website. Here it is to create high-quality content, for example, through a personal blog where articles are posted.
4. Agnostic content
Here it comes in principle how all other contents and structures of the target website, apart from the Keywords, decorated. Important issues are, for example, unique content, the CTR from Google to the target page, the temporal relevance of the content, the Internet page load time, domain age, the availability of a mobile version of the page, and more.
5. Interaction and visitor numbers
Here it comes, whether the visitors to your Web site with this interact, so look at the contents and spend time on the page, or just linger on the home page and then jump off. The more interaction, the better.
6. Brand image of the domain
Here it comes as is the perception of a domain. Here press releases, social media interactions, video advertising and the communication have proven with clients in forums as a useful tool.
7. Rank on domain level
Nothing other than the use of keywords in the domain name: If the domain exactly or partially matches a search query, she will be weighted higher in search results.
8. Agnostic keyword domain-level elements
Below is a broad variety of measures. To fulfill this point, you should ensure that the target page has a high trust rating, no Crawilingfehler, current contents, providing a physical address and hosting on a server with other “good” Web pages. Also, the domain name should be concise and as short as possible.
9 Social media interaction page level
If content or the page itself often in social be media shared, linked or posted, this increases the weighting in the Suchergebnisssen. The integration of active social media accounts is essential. Here, e.g. the corresponding buttons help an article on the Web site, to spread it through the appropriate channels.
When considering these nine points, and just at the point one and two, operates so the links on domain and content level, clean (White Head) SEO, can be achieved excellent results after relatively short period, so some weeks or months. When keywords you can come with a low competition may also significantly faster achieve results. It is important always to ensure the quality of content and links. Paid links are not recommended because the search engines were now able to identify these and then some with worse rankings or a temporary removal from the list of results to penalize the advertised page. The content you should always make sure, that they offer real added value.